Privacy Policy – How 777cx Handles Your Data

01 Introduction

This Privacy Policy describes how 777cx ("the Platform", "we", "us") collects, uses, stores and protects the personal information of users ("you") who register for or access any part of the 777cx website or mobile application.

When you create a 777cx account, deposit funds in PKR, place a bet on a PSL match, spin a slot or interact with customer support, you are sharing information with us. This policy explains what that information is, why we need it and how we handle it responsibly.

By registering on 777cx and using our services, you acknowledge that you have read and understood this Privacy Policy. It should be read alongside the Terms and Conditions, which govern the broader use of the platform.

If you have questions about anything in this policy, contact the support team through live chat or via the email address in the footer of this page. We will do our best to explain things clearly — there is no need to navigate legal jargon on your own.

02 What We Collect

We collect information in three main ways: information you give us directly, information we collect automatically when you use the platform, and information from third-party sources such as payment processors and identity verification services.

We do not collect sensitive categories of personal data such as health information, religious beliefs or political opinions. We only collect what is reasonably necessary for us to operate your account, comply with applicable obligations and keep the platform secure.

03 How We Use Your Data

Your data is used for the following purposes:

• Account management: Creating, maintaining and securing your 777cx account, including login authentication and password resets.
• Processing transactions: Handling deposits and withdrawals in PKR through JazzCash, Easypaisa, Raast, bank transfers and card payments.
• Identity verification: Confirming your age (18+) and identity before processing withdrawals above threshold amounts, in line with responsible gaming and anti-fraud practices.
• Customer support: Responding to your queries, resolving disputes and handling account-related requests efficiently.
• Platform improvement: Analysing usage patterns to fix bugs, improve navigation and develop features that better serve Pakistani users.
• Fraud prevention and security: Detecting suspicious activity, preventing unauthorised access and protecting the integrity of the platform.
• Responsible gaming: Monitoring account activity to identify patterns that may indicate problem gambling, and applying limits or self-exclusion tools where requested.
• Marketing communications: Sending promotional offers, bonus alerts and updates about new features — only where you have opted in or where we have a legitimate interest to do so. You can opt out at any time.

We do not use your data for automated decision-making that produces significant legal effects without human review. If an account is flagged for review by our systems, a member of the team will assess the case before any action is taken.

04 Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contractual necessity: Processing your registration details, transactions and account activity is required to fulfil our agreement with you as a user of the platform.
• Legal obligation: Certain data — particularly identity verification records and financial transaction logs — must be retained to comply with anti-money laundering (AML) obligations and other applicable legal requirements.
• Legitimate interests: We process technical and behavioural data to maintain platform security, prevent fraud and improve our services. These interests are balanced against your privacy rights and do not override them.
• Consent: For optional marketing communications, we rely on your explicit consent. You can withdraw this consent at any time by updating your notification preferences or contacting support.

05 Sharing Your Data

777cx does not sell, rent or trade your personal information to any third party for commercial purposes. Your data may be shared only in the following limited circumstances:

• Payment processors: JazzCash, Easypaisa, Raast and bank partners receive the transaction data necessary to process your deposits and withdrawals. They operate under their own privacy policies and are bound by financial data protection obligations.
• Identity verification providers: Third-party KYC (Know Your Customer) services may process your identity documents to confirm your age and identity. These providers are contractually bound to handle your data securely and only for the purpose of verification.
• Game software providers: Casino and slots providers may receive session data (such as bet amounts and game outcomes) to settle game rounds and calculate winnings. No directly identifiable personal information beyond what is technically necessary is shared.
• Legal and regulatory authorities: We may disclose data to law enforcement, regulators or other authorities where required by law or to protect the rights and safety of users and the platform.
• Business transfers: In the event of a merger, acquisition or sale of assets, your data may be transferred as part of that transaction. You will be notified of any such change and the new entity will be bound by this Privacy Policy.

06 Payment Data & Financial Security

All financial transactions on 777cx — whether you are depositing via JazzCash, withdrawing to your Easypaisa wallet, using Raast or completing a bank transfer — are processed through encrypted, secure payment channels.

777cx does not store your full payment credentials on our servers. Card details, mobile wallet PINs and bank account passwords are handled exclusively by the relevant payment service provider. We retain only the reference identifiers and transaction records that are necessary for account management and legal compliance.

Transaction history in PKR is visible in your account dashboard. If you notice any transaction you do not recognise, contact support immediately through live chat. Disputes raised within 30 days of a transaction are investigated as a priority.

07 Cookies & Tracking Technologies

777cx uses cookies and similar tracking technologies to make the platform work properly and to improve your experience. Here is a breakdown of the types of cookies we use:

You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect platform functionality — for example, you may need to log in again on each visit if session cookies are blocked.

We do not use cookies to build advertising profiles for sale to external parties. Any analytics data collected is used solely for internal platform improvement purposes.

08 Data Retention

We retain your personal data only for as long as it is necessary for the purpose it was collected, or as required by applicable law. The general retention periods that apply are:

• Account data (name, contact details, login records): retained for the duration of your account and for a period after closure, as required for legal compliance and dispute resolution.
• Financial transaction records: retained for a minimum of five years from the date of the transaction in line with standard financial record-keeping obligations.
• Identity verification documents: retained for the period required by anti-money laundering rules, typically a minimum of five years from account closure.
• Support communications: retained for up to two years from the date of the last interaction, to allow for follow-up and dispute resolution.
• Marketing preferences and consent records: retained for as long as you are a registered user, or until you withdraw consent, whichever comes first.

When your data is no longer required, it is securely deleted or anonymised so it can no longer be associated with you personally. Anonymised, aggregated data may be retained indefinitely for statistical analysis without identifying any individual user.

09 Security Measures

777cx implements a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration or disclosure. These include:

• SSL/TLS encryption for all data transmitted between your device and the 777cx platform.
• Encrypted storage for sensitive account and financial data at rest.
• Access controls that restrict internal access to personal data on a strict need-to-know basis.
• Regular security assessments and monitoring for unusual account or system activity.
• Two-factor authentication (2FA) options available to users who wish to add an extra layer of protection to their account login.

Despite these measures, no online platform can guarantee absolute security. In the unlikely event of a data breach that is likely to affect your rights, we will notify you as soon as reasonably possible and take steps to contain and investigate the incident.

You also play a role in keeping your account secure. Use a strong, unique password for your 777cx account, do not share your login credentials with anyone, and log out when using a shared or public device.

10 Your Rights

As a 777cx user, you have the following rights regarding your personal data. To exercise any of these, contact customer support through live chat or the email address in the footer.

We will respond to all data rights requests within a reasonable timeframe. We may ask you to verify your identity before actioning a request to ensure we are dealing with the account holder and not a third party.

11 Minors

777cx is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Registration requires users to confirm their age, and identity verification checks are conducted before withdrawals are processed.

If we become aware that a minor has registered or used the platform, we will immediately close the account, forfeit any balance in line with our Terms and Conditions, and securely delete the personal data associated with the account.

If you believe a minor has accessed 777cx using your account or another account, please contact support immediately so we can take appropriate action.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate, new features on the platform or updated legal requirements. When we make material changes, we will notify active users by email or through an in-platform notification.

The updated policy will be published on this page with a revised "Last Updated" date. Continuing to use 777cx after a policy update has been announced constitutes acceptance of the revised terms. If you do not agree with any changes, you should stop using the platform and close your account.

We encourage you to revisit this page periodically, especially if you are an active user making regular deposits and withdrawals. Staying informed is a good habit — and we aim to keep this document clear and jargon-free so it is actually useful to read.

13 Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the way 777cx handles your personal data, please get in touch with our support team. We are available 24/7 through live chat on the platform.

For formal data rights requests or privacy-related complaints, you can reach us by email. Please include your registered username and a clear description of your request so we can handle it efficiently.

We take privacy complaints seriously. If you raise a concern with us and feel it has not been resolved to your satisfaction, you have the right to escalate the matter through appropriate channels available to you.